Comments on: How To Stand Out From The Crowd At Trade Shows https://www.cdsdisplays.com/blog/stand-out-trade-show/ News and Tips for Trade Shows, Displays and Exhibitors Fri, 28 Oct 2016 14:51:45 +0000 hourly 1 https://wordpress.org/?v=4.0.38 By: Margarita Speidell https://www.cdsdisplays.com/blog/stand-out-trade-show/#comment-2615 Fri, 02 Sep 2016 18:44:10 +0000 http://www.cdsdisplays.com/blog/?p=68#comment-2615 What’s Happening i’m new to this, I stumbled upon this I’ve found It positively helpful and it has helped me out loads. I hope to contribute & aid other users like its aided me. Great job.

]]> By: cdsdisplays https://www.cdsdisplays.com/blog/stand-out-trade-show/#comment-7 Tue, 11 Nov 2014 16:55:40 +0000 http://www.cdsdisplays.com/blog/?p=68#comment-7 Great input. Thanks Eric

]]> By: Eric Hatch https://www.cdsdisplays.com/blog/stand-out-trade-show/#comment-6 Tue, 11 Nov 2014 16:52:35 +0000 http://www.cdsdisplays.com/blog/?p=68#comment-6 A seasoned event professional should set goals before trying to stand out at trade shows. Yes, I can put “booth babes” and prize wheels in my exhibit, but most exhibitors rent space do not want to indiscriminately attract both decision makers and collectors of free food and tchotchkes. They want Return on Investment (ROI) from their booth or stand costs, leads for sales, maybe some brand awareness, and the ability to meet their clients.

From my view, a great trade show space always includes two parts, especially for companies with new products.
1. Signs or exhibit structures with a short, appropriate message — These words and images must tell prospective buyers that the company can meet their need. Simultaneously, It should deflect attention from other attendees. Sure, a crowd can attract buzz to an as-of-yet unknown retail product. However, a company hoping to meet prospects at an event misses many contacts in a wave of gawkers.

2. Trained booth staff — Prepare at least two (2) employees or contractors. Maybe give them a free, initial attention grabber. More importantly, tell them to get the attendee talking with a short, five (5) second question, which isn’t “How are you?”. Then, begin to qualify the attendee immediately. Then, if a contact is not a prospect, let him or her go! Yet, if s/he is a prospect, qualify his or her interest and part in the decision making.

With these two parts, a company will succeed at almost any trade show. Without these parts, any money spend on a booth or stand can be wasted. Yes, it might work to create a party for a VERY large campaign to increase brand awareness. Yet, even with those campaigns, you waste so much if you don’t gather information on potential buyers.

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